北京时间2月2日消息，据国外媒体报道，Facebook于当地时间周三向美国证券交易委员会提交上市申请文件，正式启动IPO(首次公开招股)，最多融资50亿美元。

　　Facebook联合创始人兼CEO马克·扎克伯格(Mark Zuckerberg)也同时发布了一封信，详细阐述了Facebook的社交使命，以及Facebook所形成的独特的管理风格。

　　以下为扎克伯格的信件全文：

　　Facebook当初并不是作为一家公司来创立，而是为了实现一个社交使命：令全世界更加开放，保持连接。

　　我们认为，每个投身于Facebook的人都理解这项使命对我们意味着什么、我们如何决策、为何要这么做，这很重要。我会尽量在这封信里描绘我们的方式。

　　在Facebook，我们被那些变革了人们如何传播和消费信息的技术所鼓舞。我们经常谈论一些发明，例如印刷媒体与电视使沟通更加有效，这些发明完全转变了社会的很多重要方面，它们给予更多的发言权，鼓励进步。它们改变了社会的组织，使我们更加密切地联系在一起。

　　今天，我们的社会已经到达另一个颠覆点。我们生活的这个时代，世界大多数人可以连接互联网或使用手机，这是必要的工具，可以用来与任何人分享他们所想、所感和所做。Facebook鼓励创造这种服务，使人们可以与他人分享，并帮助他们再次变革我们的很多核心体制和产业。

　　现在有极大的需求和绝好的机遇使世界上所有人保持连接，为所有人提供发言权，帮助他们在未来改变社会。我们面临着史无前例的必备技术和基础架构，我们坚信这将是我们需要解决的最重要问题。

　　我们希望加强人们之间的相互联系。

　　尽管我们的使命听起来很远大，但它的起点很小：从两个人之间的关系开始。

　　个人关系是整个社会的根本要素。关系就在于我们发现新理念、理解世界，最终实现持久幸福。

　　在Facebook，我们开发的工具帮助人们与他们所想的人联系，共享他们想要分享的内容，我们通过这种方式扩大了人们建立和保持关系的能量。

　　人们的共享的内容越多，即便是与最亲密的朋友或家人共享，也可以创造更加开放的文化，更好地理解他人的生活与观点。我们坚信，这可以创造更加密切的人与人关系，帮助人们理解更多的多样化观点。

　　通过帮助人们建立联系，我们希望重新规划人们传播和消费信息的方式。我们认为，世界上的信息架构应当类似于社交图谱，一个从下到上，或者对等的网络，而非一直存在的单线的、自上而下的结构。我们还认为，赋予人们对共享内容的控制权是规划这种方式的根本原则。

　　到目前为止，我们已经帮助世界上8亿多人建立了超过1000亿个联系，我们的目标是更快地进行规划。

　　我们希望改进人们与企业和经济实体的联系。

　　我们认为，更加开放和连接的世界有助于创造更强大的经济体，拥有更多可依赖的企业，可以开发出更优秀的产品和服务。

　　随着人们共享更多内容，他们可以从他们所依赖的人那里获得更多关于产品或服务的观点，这可以简化优秀产品的发掘过程，提高生活的质量与效率。

　　简化优秀产品发掘过程的其中一个结果就是，企业开发的优秀产品可以获得回报，这些产品具有个性化、针对人而设计的特点。我们已经发现，“以社交而设计”的产品比传统产品更具互动性，我们希望看到世界上更多的产品进入这个发展方向。

　　基于我们的开发平台，成千上万家企业已经开发出高质量、更加社交的产品。我们在游戏、音乐和新闻等领域看到了破坏性的新模式，我们预计以社交而设计的趋势将把类似情况带到更多的行业。

　　除了开发更好的产品，更加开放的世界还会鼓励企业真正与用户直接互动。超过400万家企业在Facebook上开通了页面，他们通过这个渠道与用户对话。我们希望这种趋势也能够发展下去。

　　我们希望改变人们与其政府和社会机构的关系。

　　我们坚信，帮助人们共享的工具可以实现与政府进行更加诚实和透明的对话，并直接授权于人民，使政府官员更加可信，对当前最严重的问题提出更好的解决方法。

　　通过赋予人们共享的权利，我们看到人们的声音可以实现比传统方式更大的影响范围。这些声音的数量和音量都在增加。他们不容忽视。假以时日，我们预计政府将会更加积极地回复这些人直接提出的问题和担忧，而不是通过小部分人控制的中间渠道。

　　通过这个过程，我们坚信各国都会出现支持互联网和人民权利的领导人，这包括分享内容的权利，获取信息的权利等。

　　最后，随着更多高质量、个性化产品的出现，我们预计以社交为初衷进行设计，以解决就业、教育、医疗等世界性问题的新服务也将出现。我们期待着能够推动这一进程。

　　我们的使命与业务

　　正如我上面所说，Facebook当初并不是作为一家公司来创立，一直以来我们的关注重点是自己的社交使命、开发的服务以及人们对这些服务的使用。对于一家上市公司来说，这是一种不同的方式，所以我要解释一下这种方式可行之处。

　　最初，我自己动手写Facebook代码，因为这只是我的一个心愿。后来，Facebook的大多数理念和代码都来自于我们吸引到团队里的优秀人才。

　　大多数人才主要专注于开发和参与开发，但他们同时也需要赚钱。通过建立团队、开发者社区、广告市场和投资者基础，我形成了这样一种观点，即建立一家强大的公司，拥有强大的经济引擎和强劲的发展，这才是吸引人们解决重要问题的最佳方式。

　　简单来说，我们开发服务不是为了赚钱，但我们赚钱是为了开发更好的服务。

　　我们认为，这是开发服务的良好方法。现在我认为，那些信仰超越利润最大化局限的公司服务才能获得越来越多人的青睐。

　　通过专注于使命和开发优质服务，我们坚信，长远来看，我们可以为股东和合作伙伴创造出最大价值，而这又会促使我们不断吸引优秀人才，开发更加优质的服务。我们每天早上醒来想到的第一人目的不是赚钱，我们知道实现使命的最佳方式是建立一家强大、有价值的公司。

　　这也是我们提交IPO申请的观点。我们为了员工和投资者而上市，我们在发放股权的时候就向他们承诺，我们将努力工作，提高股权价值和收益。而此次IPO就是为了实现我们的承诺。随着我们即将成为上市公司，我们也会对新的投资者做出类似的承诺，我们会一如既往地努力工作，兑现这一承诺。

　　黑客方式

　　作为建设强大公司的一部分，我们尽量使Facebook成为最适宜人们工作的地方，尽可能地在世界上产生影响力，并向优秀人才学习。我们已经形成了独特的文化和管理风格，我们称之为“黑客方式”。

　　在媒体的报道中，“黑客”一词具有贬义，用来形容那些攻击电脑的人们。事实上，“黑”的意思仅仅是迅速开发或测试能力范围。与其它词一样，这个词既可用作褒义，也可以用作贬义，但我所见过的大多数黑客都是务实的人们，他们想要对世界产生影响。

　　黑客方式就是一种以不断改进和反复为基础的发展方式。黑客们认为，事物可以不断改进，没有什么事情是终结的。他们只是为了实现这一点，而且经常是当着那些声称不可能或满足于现状的人们而做。

　　黑客们找到正确道路的方法是迅速落实、然后从小规模反复中学习，而不是把所有一切同时推出，以长远的眼光努力打造最好的服务。为了支持这一点，我们建立了一个测试框架，任何时间都可以对Facebook的不同版本进行测试。我们墙上写着“行动胜于完美”，提醒自己不断前进。

　　黑客天生具有亲自动手和积极活跃的特点。他们不会花几天时间来讨论一个新想法是否可行，或者哪个是最好的方法，他们会推出原型产品进行测试，看它是否有效。在Facebook办公室经常可以听到的黑客信条是“编码胜于争论”。

　　黑客文化还非常开放和精英。黑客坚信，保持胜出的总是最好的想法和执行，而不是善于游说某个观点，或者管理着大多数人的人们。

　　为了鼓励这种方法，每隔几个月，我们就会举行一场黑客大赛，所有人都会基于自己的新理念开发原型产品。最后，整个团队齐心协作，查看每一款原型产品。我们很多最成功的产品都来自于黑客大赛，例如时间轴、聊天、视频、移动开发框架，以及一些最重要的架构，例如HipHop编码工具。

　　为了确保所有工程师都认可这种方式，我们要求所有新来的工程师，即便是主要工作并非编写代码的经理们，都要经过一些名为Bootcamp的项目，他们可以从中了解我们的代码库、工具和方式方法。很多业内人士管理着工程师们，他们不愿亲自动手写代码，但我们寻找的正是愿意亲自动手的人，他们才能够通过Bootcamp项目。

　　我们的所有工程师都是典型范例，但我们把这些原则归纳为管理Facebook的五条核心价值观：

　　专注于影响

　　如果你想要制造影响，最好的方法就是确保我们能够始终专注于解决最紧迫的问题。这听起来简单，但我们认为，大多数公司并没有做好这一点，浪费了很多时间。我们希望Facebook所有人都能够善于发现最严重的问题并予以解决。

　　快速行动

　　快速行动使我们可以开发更多的产品，更快地学到经验。不过在大多数公司的发展过程中，由于担心犯错，他们放慢了速度，结果错失了发展机遇。我们认为：“快速行动，打破旧事物”。这一理念的意思是，如果你从不打破旧事物，你就无法以足够快的速度行动。

　　敢于冒险

　　开发优秀产品意味着承担风险。这可能会很令人担忧，使大多数公司不敢采取勇敢的措施。然而，在一个变化如此快速的世界里，如果不敢承担风险，你就注定会失败。我们还有另外一种观点：“最危险的事情就是不敢冒险。”我们鼓励所有人勇敢决策，即便这意味着错误。

　　保持开放

　　我们坚信，更加开放的世界会更美好，因为拥有更多信息的人们可以做出更好的决定，产生更大的影响力。这也适用于我们对公司的管理。我们努力工作，确保Facebook所有员工都可以获取关于公司的尽可能多的信息，以便他们做出最好的决定，产生最大的影响力。

　　打造社交价值

　　再次提到，Facebook的存在是为了使世界更加开放和保持连接，而不仅仅是建立一家公司。我们希望Facebook所有员工每天都能够在做每一件事情时专注于如何为世界带来真正的价值。

　　感谢阅读这封信件。我们坚信，我们有机会在世界上产生重要影响，并在这一过程中建立一家长盛不衰的公司。我期待着共同缔造一些伟大的事物。

　　以下为信件原文：

　　LETTER FROM MARK ZUCKERBERG

　　Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected.

　　We think it's important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. I will try to outline our approach in this letter.

　　At Facebook, we're inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television — by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.

　　Today, our society has reached another tipping point. We live at a moment when the majority of people in the world have access to the internet or mobile phones — the raw tools necessary to start sharing what they're thinking, feeling and doing with whomever they want. Facebook aspires to build the services that give people the power to share and help them once again transform many of our core institutions and industries.

　　There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.

　　We hope to strengthen how people relate to each other.

　　Even if our mission sounds big, it starts small — with the relationship between two people.

　　Personal relationships are the fundamental unit of our society. Relationships are how we discover new ideas, understand our world and ultimately derive long-term happiness.

　　At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people's capacity to build and maintain relationships.

　　People sharing more — even if just with their close friends or families — creates a more open culture and leads to a better understanding of the lives and perspectives of others. We believe that this creates a greater number of stronger relationships between people, and that it helps people get exposed to a greater number of diverse perspectives.

　　By helping people form these connections, we hope to rewire the way people spread and consume information. We think the world's information infrastructure should resemble the social graph — a network built from the bottom up or peer-to-peer, rather than the monolithic, top-down structure that has existed to date. We also believe that giving people control over what they share is a fundamental principle of this rewiring.

　　We have already helped more than 800 million people map out more than 100 billion connections so far, and our goal is to help this rewiring accelerate.

　　We hope to improve how people connect to businesses and the economy.

　　We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services.

　　As people share more, they have access to more opinions from the people they trust about the products and services they use. This makes it easier to discover the best products and improve the quality and efficiency of their lives.

　　One result of making it easier to find better products is that businesses will be rewarded for building better products — ones that are personalized and designed around people. We have found that products that are “social by design” tend to be more engaging than their traditional counterparts, and we look forward to seeing more of the world's products move in this direction.

　　Our developer platform has already enabled hundreds of thousands of businesses to build higher-quality and more social products. We have seen disruptive new approaches in industries like games, music and news, and we expect to see similar disruption in more industries by new approaches that are social by design.

　　In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

　　We hope to change how people relate to their governments and social institutions.

　　We believe building tools to help people share can bring a more honest and transparent dialogue around government that could lead to more direct empowerment of people, more accountability for officials and better solutions to some of the biggest problems of our time.

　　By giving people the power to share, we are starting to see people make their voices heard on a different scale from what has historically been possible. These voices will increase in number and volume. They cannot be ignored. Over time, we expect governments will become more responsive to issues and concerns raised directly by all their people rather than through intermediaries controlled by a select few.

　　Through this process, we believe that leaders will emerge across all countries who are pro-internet and fight for the rights of their people, including the right to share what they want and the right to access all information that people want to share with them.

　　Finally, as more of the economy moves towards higher-quality products that are personalized, we also expect to see the emergence of new services that are social by design to address the large worldwide problems we face in job creation, education and health care. We look forward to doing what we can to help this progress.

　　Our Mission and Our Business

　　As I said above, Facebook was not originally founded to be a company. We've always cared primarily about our social mission, the services we're building and the people who use them. This is a different approach for a public company to take, so I want to explain why I think it works.

　　I started off by writing the first version of Facebook myself because it was something I wanted to exist. Since then, most of the ideas and code that have gone into Facebook have come from the great people we've attracted to our team.

　　Most great people care primarily about building and being a part of great things, but they also want to make money. Through the process of building a team — and also building a developer community, advertising market and investor base — I've developed a deep appreciation for how building a strong company with a strong economic engine and strong growth can be the best way to align many people to solve important problems.

　　Simply put: we don't build services to make money; we make money to build better services.

　　And we think this is a good way to build something. These days I think more and more people want to use services from companies that believe in something beyond simply maximizing profits.

　　By focusing on our mission and building great services, we believe we will create the most value for our shareholders and partners over the long term — and this in turn will enable us to keep attracting the best people and building more great services. We don't wake up in the morning with the primary goal of making money, but we understand that the best way to achieve our mission is to build a strong and valuable company.

　　This is how we think about our IPO as well. We're going public for our employees and our investors. We made a commitment to them when we gave them equity that we'd work hard to make it worth a lot and make it liquid, and this IPO is fulfilling our commitment. As we become a public company, we're making a similar commitment to our new investors and we will work just as hard to fulfill it.

　　The Hacker Way

　　As part of building a strong company, we work hard at making Facebook the best place for great people to have a big impact on the world and learn from other great people. We have cultivated a unique culture and management approach that we call the Hacker Way.

　　The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers. In reality, hacking just means building something quickly or testing the boundaries of what can be done. Like most things, it can be used for good or bad, but the vast majority of hackers I've met tend to be idealistic people who want to have a positive impact on the world.

　　The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it — often in the face of people who say it's impossible or are content with the status quo.

　　Hackers try to build the best services over the long term by quickly releasing and learning from smaller iterations rather than trying to get everything right all at once. To support this, we have built a testing framework that at any given time can try out thousands of versions of Facebook. We have the words “Done is better than perfect” painted on our walls to remind ourselves to always keep shipping.

　　Hacking is also an inherently hands-on and active discipline. Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works. There's a hacker mantra that you'll hear a lot around Facebook offices: “Code wins arguments.”

　　Hacker culture is also extremely open and meritocratic. Hackers believe that the best idea and implementation should always win — not the person who is best at lobbying for an idea or the person who manages the most people.

　　To encourage this approach, every few months we have a hackathon, where everyone builds prototypes for new ideas they have. At the end, the whole team gets together and looks at everything that has been built. Many of our most successful products came out of hackathons, including Timeline, chat, video, our mobile development framework and some of our most important infrastructure like the HipHop compiler.

　　To make sure all our engineers share this approach, we require all new engineers — even managers whose primary job will not be to write code — to go through a program called Bootcamp where they learn our codebase, our tools and our approach. There are a lot of folks in the industry who manage engineers and don't want to code themselves, but the type of hands-on people we're looking for are willing and able to go through Bootcamp.

　　The examples above all relate to engineering, but we have distilled these principles into five core values for how we run Facebook:

　　Focus on Impact

　　If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems. It sounds simple, but we think most companies do this poorly and waste a lot of time. We expect everyone at Facebook to be good at finding the biggest problems to work on.

　　Move Fast

　　Moving fast enables us to build more things and learn faster. However, as most companies grow, they slow down too much because they're more afraid of making mistakes than they are of losing opportunities by moving too slowly. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you're probably not moving fast enough.

　　Be Bold

　　Building great things means taking risks. This can be scary and prevents most companies from doing the bold things they should. However, in a world that's changing so quickly, you're guaranteed to fail if you don't take any risks. We have another saying: “The riskiest thing is to take no risks.” We encourage everyone to make bold decisions, even if that means being wrong some of the time.

　　Be Open

　　We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact. That goes for running our company as well. We work hard to make sure everyone at Facebook has access to as much information as possible about every part of the company so they can make the best decisions and have the greatest impact.

　　Build Social Value

　　Once again, Facebook exists to make the world more open and connected, and not just to build a company. We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do.

　　Thanks for taking the time to read this letter. We believe that we have an opportunity to have an important impact on the world and build a lasting company in the process. I look forward to building something great together.